Casablanca: economic capital and Morocco's leading employment hub

Casablanca is Morocco's economic engine. With a population of more than 4 million inhabitants and an unmatched concentration of national and international companies, the city alone generates more than 40% of the country's industrial GDP. In 2026, Casablanca remains the No. 1 destination for job seekers, offering the greatest diversity of positions and the highest salaries in the kingdom.

Sectors hiring the most in Casablanca

1. Finance and banking

Casablanca is the financial center of Morocco and French-speaking Africa. The Casablanca Stock Exchange, the headquarters of major banks (Attijariwafa Bank, BCP, BMCE, CIH) and insurance companies are concentrated there.

  • Positions sought: customer relationship officer, financial analyst, management controller, auditor, actuary
  • Salaries: 8 000 – 35 000 MAD depending on the position and experience

2. Information technology and offshoring

Casanearshore and the tech zones of Sidi Maarouf and Aïn Sebaâ host hundreds of IT companies, IT services companies and shared service centers.

  • Positions sought: developer, data analyst, IT project manager, cloud engineer, DevOps
  • Salaries: 10 000 – 45 000 MAD
  • Companies: Capgemini, CGI, Atos, Sopra Steria, local startups

3. Retail and large-scale distribution

The city concentrates the headquarters of retail chains, shopping centers and international trade.

  • Positions sought: salesperson, store manager, buyer, category manager, export manager
  • Salaries: 6 000 – 25 000 MAD

4. Industry and agri-food

The industrial zones of Casablanca (Aïn Sebaâ, Moulay Rachid, Bouskoura) host factories in agri-food, chemicals, textiles and automotive.

  • Positions sought: production engineer, quality manager, maintenance technician, logistics specialist
  • Salaries: 8 000 – 30 000 MAD

5. Construction and real estate

Infrastructure projects (tram, highways, office towers) and real estate development generate strong demand.

  • Positions sought: site manager, architect, civil engineer, real estate salesperson
  • Salaries: 8 000 – 35 000 MAD

6. Call centers and BPO

Casablanca remains the No. 1 hub for French-speaking offshoring with platforms of 500 to 3 000 positions.

  • Positions sought: call center agent, supervisor, trainer, quality analyst
  • Salaries: 4 000 – 13 000 MAD

7. Marketing, communication and digital

Advertising agencies, marketing departments of major brands and digital startups are located there.

  • Positions sought: community manager, digital project manager, media planner, copywriter, SEO manager
  • Salaries: 6 000 – 22 000 MAD

Average salaries in Casablanca by profession

Casablanca offers the highest salaries in Morocco, on average 15 to 25% higher than those in other cities:

  • Senior executive / Director: 25 000 – 60 000 MAD
  • Engineer / confirmed executive: 15 000 – 35 000 MAD
  • Technician / supervisory staff: 6 000 – 12 000 MAD
  • Employee / Operator: 3 500 – 7 000 MAD

The cost of living is also the highest in the country: allow 4 000 – 8 000 MAD/month for rent in a decent neighborhood, and 2 000 – 4 000 MAD for transport and everyday expenses.

Business districts and employment zones

  • Sidi Maarouf / Casanearshore: IT, offshoring, call centers, IT services companies
  • Anfa / Bourgogne: finance, consulting, bank headquarters
  • Maarif / Racine: communication agencies, startups, service SMEs
  • Aïn Sebaâ: industry, logistics, BPO
  • Bouskoura / Nouaceur: aeronautics (aerospace park), automotive industry
  • CFC (Casablanca Finance City): international finance, investment funds, consulting
  • Marina / Corniche: hotels, restaurants, leisure

Companies hiring the most in Casablanca

Major Moroccan companies

  • OCP Group, Royal Air Maroc, Maroc Telecom, Attijariwafa Bank, BMCE, Wafa Assurance, Marjane Group, Label'Vie

Multinationals

  • Renault, Stellantis, P&G, Unilever, Nestlé, Capgemini, Orange, TotalEnergies, Schneider Electric

IT services companies and IT

  • CGI, Atos, Sopra Steria, Alten, HPS, S2M, Involys

Startups and scale-ups

  • Chari, WafR, Yakeey, DabaDoc, Screendy, Obytes

Tips for landing a job in Casablanca

  • Target geographic areas: apply near where you live or check transport (traffic is heavy)
  • Use LinkedIn actively: Casablanca recruiters are very present on the platform
  • Prepare in French AND English: multinationals conduct interviews in English
  • Tailor your CV to the position: recruiters receive hundreds of applications
  • Build your network: attend professional events (meetups, trade fairs, after-work events)
  • Negotiate transport: many companies offer a transport allowance or a pickup bus
  • Check Jawb.ma daily: job offers in Casablanca are published continuously

Transport and practical life

  • Tram: lines T1 and T2 serve the main business districts
  • Bus: Alsa network covering the entire metropolis
  • Employer shuttle: common in offshoring and industry
  • Carpooling: very developed via WhatsApp and Facebook groups

Outlook 2026-2027

Casablanca continues to attract investment: the High-Speed Line to Marrakech, the port expansion, new industrial zones in Zenata and the development of CFC strengthen its attractiveness. The IT, fintech, e-commerce and renewable energy sectors should create thousands of additional jobs.

Conclusion

Casablanca remains the obvious choice for anyone looking for a job in Morocco in 2026. The diversity of sectors, the presence of multinationals and salaries above the national average make it an essential city. Competition is strong, but so are the opportunities. Check job offers in Casablanca on Jawb.ma and apply now.